Well, as some of you may have noticed, I have a Twitter account, Linked In Account, a Delicious account, a new FourSquare account and a Facebook Fan Page and Facebook account. (My weakness is Facebook and Four Square.)
Why does a numbers guy follow such forms of Communications? The reason is simple. A CPA should be able to consult and assist a business to grow and become profitable. Social Media is the new communication tool that can help small businesses get the word out there. It takes time and is constantly changing. However, it is a great research tool besides a great communication tool.
For example, on Twitter, I started following accounts that had businesses similar to my clients' businesses. Thus, I was able to tell my clients what their competitors and in some cases non-competitors were doing. Obviously, a Louisville restaurant does not have that much competition from a New York or San Francisco restaurant. Social Media can help bring the customers and clients in to improve and grow the business base.
Also, I personally use Twitter to help keep up with the news. I follow some people that are great thought leaders or organizations that do great studies.
Anyway, these are some of the reasons I follow Social Media. I will write more about this after the tax deadline is over.